Terms of Service

These Terms govern use of acetr.io and the marketing services provided by Acetrio Consulting LLC, a Virginia limited liability company trading as Acetrio (“we”, “us”). Where you have signed a separate written services agreement with us, that agreement controls over any conflicting term here.

1. Definitions

Client — a business that engages us. Managed Profile — a Google Business Profile, Facebook Page, Instagram professional account, Apple Business Connect location, or similar account that a Client authorises us to manage. Platform Content — data we retrieve from a platform’s API in the course of managing a Managed Profile.

2. Services

We provide marketing operations, diagnostic, and campaign services as described in your individual services agreement. Scope, fees, and term are set there, not here.

3. Client authorisation and delegation

By engaging us to manage a Managed Profile, you appoint Acetrio as your authorised agent for that profile. You represent and warrant that you own or control each Managed Profile and have authority to grant this access.

Each platform grants that access differently, and in every case the grant is made by you, not by us:

• Google Business Profile — you add our account as an owner or manager on your profile, and access is exercised through Google OAuth.
• Meta — you grant our business partner account, or a system user acting for it, access to your Page or Instagram professional account.
• Apple Business Connect — once we are registered with Apple as a third-party partner, you invite our partner organisation to manage your brands and locations, using our partner Organization ID.

You may revoke any of these at any time, directly from your own account, without going through us. On revocation our management obligations for that profile end. See our Data deletion page for the steps.

4. Multi-client management

Where we manage profiles for more than one Client, each Client’s data is handled solely to deliver that Client’s services. We do not combine, benchmark, or disclose one Client’s data to another Client, and we do not use one Client’s Platform Content to inform another Client’s work.

5. Third-party platforms

Managed Profiles are governed by their platform’s own terms, including the Google Business Profile Additional Terms of Service and Business Profile API policies, the Meta Platform Terms, and the Apple Business Connect terms. We act on your behalf and within those terms.

We do not control platform behaviour. We are not responsible for platform outages, ranking changes, policy changes, or account restrictions imposed by a platform.

6. Handling of Platform Content

We handle Platform Content in accordance with each platform’s rules and our Privacy Policy. In particular:

• Google Business Profile Content is not pre-fetched, indexed, or stored for use outside our Business Profile project; limited amounts may be stored temporarily and solely to improve project performance, stored securely, deleted or refreshed within 30 calendar days, and never manipulated or aggregated.
• Meta Platform Data is deleted on your request, on Meta’s instruction, and when our engagement ends.
• Apple Business Connect location data is accessed only under an active delegation from you.

7. Data processing

As between us, the Client is the controller of Client data and Acetrio Consulting LLC is a processor acting on the Client’s documented instructions. We do not sell Client data. Where we engage a sub-processor, we bind it to obligations no less protective than these, and we remain responsible for its performance.

8. No guaranteed results

We sell measurement and execution, not outcomes. We do not guarantee search rankings, review volume, booking volume, revenue, or any other specific result. Any figures we report describe what was measured over a stated period. They are not projections, and they are not promises of future performance.

9. Client responsibilities

You are responsible for the accuracy of the information you give us, for maintaining your own platform accounts and their security, and for your business’s compliance with the laws that apply to it — including advertising, consumer-protection, and industry licensing rules.

10. Intellectual property

This website, and our methods, templates, and report formats, remain ours. Deliverables prepared for you become yours on payment, as set out in your services agreement. You retain all rights in your brand assets and business information, and nothing here grants us a licence to use them beyond delivering the services.

11. Confidentiality

Each party will protect the other’s non-public information and use it only to perform under these Terms.

12. Disclaimers

The website and the services are provided “as is” and “as available” to the fullest extent permitted by law, without warranties of any kind, whether express or implied.

13. Limitation of liability

To the fullest extent permitted by law, neither party is liable to the other for any indirect, incidental, special, consequential, or exemplary damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, however caused and on any theory of liability, even if advised of the possibility.

Each party’s total aggregate liability arising out of or relating to these Terms is limited to the fees you paid us in the twelve months immediately preceding the event giving rise to the claim.

Neither limit applies to: a party’s fraud, gross negligence, or wilful misconduct; a party’s indemnification obligations under section 14; your obligation to pay fees due; or any liability that cannot lawfully be limited.

14. Indemnification

You indemnify us against third-party claims, and the reasonable costs of defending them, arising from: content, data, or brand assets you supply to us; your business operations, products, or services; your breach of a platform’s terms; and your breach of section 9.

We indemnify you against third-party claims arising from our gross negligence or wilful misconduct in performing the services, and from any claim that our own methods or materials infringe that third party’s intellectual property.

The party seeking indemnity must notify the other promptly, allow it to control the defence, and give reasonable assistance. Neither party may settle a claim in a way that admits the other’s liability without that party’s written consent.

15. Term and termination

Either party may terminate as set out in the services agreement. On termination we cease API access to your Managed Profiles, and we delete remaining Platform Content in accordance with section 6 and our Privacy Policy.

16. Changes to these Terms

We may update these Terms. The date above reflects the current version. Continued use of the services after a change takes effect constitutes acceptance of it.

17. Governing law

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict-of-law rules. The state and federal courts located in the Commonwealth of Virginia have exclusive jurisdiction over any dispute arising out of or relating to these Terms, and each party consents to that jurisdiction and waives any objection to venue there.

18. Contact

Acetrio Consulting LLC, a Virginia limited liability company.

Questions about these Terms: contracts@acetr.io Privacy and data deletion: privacy@acetr.io